Logistics Brands Rapidly Adopt Validated Cold Chain Formats
Logistics brands pursuing thermal protection and recyclability compliance are increasingly specifying validated cold chain EPS packaging with documented thermal insulation and closed-loop recycling testing, rather than the conventional virgin EPS that dominated the category when specialty recycling tooling costs were less competitive in prior years. This shift commands meaningfully higher unit cost than conventional format given the enhanced testing and certification requirements involved. Manufacturers report cold chain orders now outpacing virgin EPS orders across several major European logistics brand accounts tracked this cycle, a clear reversal from just a few years earlier across the sector. MMA's view of the polystyrene films market offers a useful comparison, at USD 3.6 billion in 2025 rising to USD 5.31 billion by 2036, a 3.6% CAGR.
Market Impact: Drives roughly 3% of demand








