Sachet Formats Further Expand Cold Seal Use
Personal care brands increasingly adopt cold seal packaging previously limited to confectionery wrapping, applying it across an expanding list of single-use sachet categories as emerging-market consumers increasingly treat affordable, trial-size packaging as a measurable purchase-accessibility signal rather than a manageable cosmetic detail. This shift is creating substantial new demand beyond the category's traditional confectionery base, giving coating-capable converters a genuine growth avenue tied to personal care expansion rather than pure confectionery volume growth. Converters with established personal care brand relationships are capturing disproportionate share of this expanding demand across newly converted sachet accounts worldwide. This dynamic also shapes the flex pack coating market, valued by MMA at USD 3.6 billion in 2025 and expected to reach USD 7.4 billion by 2036.
Market Impact: Sustains 29% of confectionery wrap volume








