Twist Wrap Adoption Displacing Standard Flow Wrap Lines
Confectionery manufacturers are shifting capital investment toward twist wrap cold seal lines that handle individual wrapped candy and chocolate formats at higher speed than legacy flow wrap platforms, forcing builders to redesign applicator heads and film tensioning systems. Manufacturers serving premium chocolate brands face the earliest adoption pressure, creating a wave of replacement demand that is already visible in builder order backlogs across most major confectionery producing regions globally, with several manufacturers reporting order lead times extending as backlogs grow, a trend more manufacturers race to secure capacity ahead of peak season. This ties directly to the flow wrap packaging market, which MMA forecasts will reach USD 15.9 billion by 2036 at a 6.0% CAGR.
Market Impact: Adds 1,800 new machine orders yearly








