Adult Incontinence Demand Outpaces Other Categories
Adult incontinence product volume has grown faster than diaper or feminine hygiene volume across most major markets as populations age and life expectancy extends, creating a hygiene category where unit growth and premium positioning both favor bio-based absorbent core investment simultaneously. Manufacturers serving this category have been quicker to adopt bio-based cores than diaper manufacturers, since adult incontinence buyers skew toward premium, sustainability-conscious purchasing decisions made by caregivers rather than price-sensitive bulk purchasing common in diaper retail. This is pulling bio-based polymer investment toward incontinence-specific formulations optimized for higher absorption capacity and odor-control performance. A closely related view comes from the recyclable absorbent pads market, which MMA projects to grow at a 9.2% CAGR to USD 1.11 billion by 2036.
Market Impact: Lifts incontinence volume by roughly 20%








