Greenwashing Enforcement Restricts What A Pack Can Claim
Regulators and advertising authorities have moved from tolerating degradation claims to challenging them, on the straightforward basis that a material which only breaks down in industrial conditions does not break down where consumers actually dispose of it. Under 5% of degradable packaging reaches a suitable route. The commercial consequence is that brand owners now need evidence about the disposal environment rather than the material, which is a considerably harder thing to supply. Suppliers whose case rested on the polymer certificate alone are finding those conversations have changed entirely. Material certificates no longer settle the argument.
Market Impact: Bans name 10 specific items








