Counterfeit Electronics Further Expand Layered Demand
Electronics brands increasingly adopt multi-layer tamper-evident labels previously limited to luxury goods, applying them across an expanding list of consumer electronics categories as counterfeiting sophistication increasingly makes single-mechanism authentication a measurable brand-protection risk rather than a manageable deterrence detail. This shift is creating substantial new demand beyond the category's traditional luxury base, giving authentication-capable converters a genuine growth avenue tied to electronics brand protection rather than pure luxury volume growth. Converters with established electronics brand relationships are capturing disproportionate share of this expanding demand across newly converted authentication accounts worldwide. Adjacent demand is captured in the multi-part labels market, which MMA expects to grow from USD 3.2 billion in 2025 to USD 5.95 billion by 2036.
Market Impact: Sustains 27% of consumer goods volume








