Pet Food Brands Rapidly Adopt Validated Flexible Pouch Formats
Pet food brands pursuing shipping-weight reduction and export cost efficiency are increasingly specifying validated flexible retort pouches with documented thermal stability and seal integrity testing, rather than the conventional metal can that dominated the category when flexible pouch lamination tooling was less competitive in prior years. This shift commands meaningfully higher unit cost than conventional format given the enhanced testing and certification requirements involved. Manufacturers report flexible pouch orders now outpacing metal can orders across several major pet food accounts tracked this cycle, a clear reversal from just a few years earlier across the sector. Much of this also feeds into the Europe metal food can market, which MMA expects to grow at 3.6% a year through 2036.
Market Impact: Drives roughly 4% of demand








