Digital Inkjet Systems Expand Short Run Adoption
Hygiene-product converters increasingly specify digital inkjet nonwovens printing machines previously limited to prototyping and sample runs, applying registration-precision across an expanding list of private-label and regional-brand categories as changeover-cost pressure increasingly makes documented digital flexibility a measurable procurement attribute rather than a manageable converting detail. This shift is creating substantial new demand beyond the category's traditional flexographic base, giving digital-capable builders a genuine growth avenue tied to short-run adoption rather than pure flexographic-category volume growth. Builders with established converter relationships are capturing disproportionate share of this expanding demand across newly converted accounts worldwide. A closely related view comes from the nonwovens converting machine market, which MMA projects to grow at a 7.0% CAGR to USD 3.89 billion by 2036.
Market Impact: Sustains 18% of flexographic volume








