Milk Pouch Adoption Accelerates in Emerging Markets
Dairy brands in cost-sensitive emerging markets are increasingly adopting flexible milk pouches over traditional cartons and bottles, which offer substantially lower per-unit material costs that make packaged milk accessible to broader income segments. This shift has accelerated meaningfully as organized retail has expanded into price-sensitive urban and semi-urban markets, pushing mainstream dairy brands to adopt pouch formats previously limited to informal distribution. Converters that have invested in pouch manufacturing capability are winning dairy brand contracts ahead of competitors still offering standard cartons across most tracked emerging market accounts this cycle. Much of this also feeds into the fruit juice packaging market, which MMA expects to grow at 4.6% a year through 2036.
Market Impact: Sustains 3% annual carton packaging growth








