Brand Owners Rapidly Adopt Simulation Software Over Manual Redesign
Major consumer brand owners pursuing faster design iteration cycles and reduced redesign consulting cost are increasingly specifying certified simulation software tools with documented recyclability modeling validation, rather than the manual engineering consulting engagements that dominated the category when certified software capacity was smaller in prior years. This shift commands meaningfully higher upfront licensing investment than manual consulting given the added software development and validation involved across most qualified providers. Brand owners report certified software adoption now outpacing manual consulting engagements across several major packaging categories tracked this cycle, a clear reversal from just a few years earlier. Measured on its own, the packaging design and simulation technology market is valued by MMA at USD 1.1 billion in 2025, heading to USD 3.3 billion by 2036.
Market Impact: Drives roughly 7% of demand








