Reduced-Sugar and High-Protein Coatings Help Snack Makers Meet Nutrition Targets
Snack makers cut sugar by 20% to 40% and add milk protein to coatings to meet retailer targets and protein claims, using bulking fibres, sweeteners, and protein crisps. Reduced-sugar and high-protein coatings hold about 12% of category value and grow about 9.6% a year, priced 15% to 35% above standard compounds. The trend needs new fat systems and stability trials, and it rewards coaters with research capacity. Supply contracts decide renewal. Delivery reliability decides supplier rankings. Margins follow sourcing discipline. Snack makers review suppliers every season. Batch records protect future sales. Cost control separates leaders from followers.
Market Impact: snack bars grow 5-8% yearly








