Protein and Coffee UHT Drinks Turn Long-Life Milk Into Beverages
Protein-enriched, coffee, and functional UHT milk drinks now sit in convenience stores and online baskets across Asia and Europe, with 15 to 30 grams of protein per bottle and premiums of 30% to 80% over plain milk. UHT dairy beverages hold about 16% of category value and grow about 8.6% a year. The trend rewards dairies with filtration capacity, flavour skill, and aseptic lines. Shoppers reward consistency over novelty. Retail contracts decide renewal. Supply reliability decides brand rankings. Margins follow sourcing discipline. Retail buyers review suppliers every season. Batch records protect future sales.
Market Impact: India adds 200 million urban residents








