Stability improvement quietly removing purchased overage volume
Formulators add roughly 30% above label claim to survive processing and shelf life, and encapsulated formats growing at 6.9% recover part of that retention directly. Every point recovered is volume nobody buys again. The pricing premium on stabilised grades compensates only partly, which puts suppliers in the position of selling a product improvement that shrinks their own tonnage. Adoption has accordingly been slower than the technology alone would predict. Formulators asking the retention question properly are the ones driving what adoption there is. Suppliers have little reason to accelerate a transition that costs them tonnage.
Market Impact: Mandates cover 92 separate countries








