Sports Nutrition and Supplement Brands Add Taurine to Powders
Korean supplement, fitness and beauty-from-within brands are adding taurine to powders, capsules and stick packs, aimed at younger buyers who follow exercise, recovery and stress management trends. Nutraceutical and Sports Nutrition Grade grows about 9.0% a year, and gross margins run 24% to 36%. The trend needs high-purity supply, health functional food registration and clean documentation, and it rewards suppliers with technical files and short lead times, while claims are regulated, and taurine competes with other amino acids. Buyers judge suppliers on consistency, documentation and delivery reliability. Producers with scale and clear plans hold the strongest positions.
Market Impact: beverages take 62% of demand








