Squeeze Pouches Displace Rigid Jar Formats
Food brands across peanut butter, honey, and syrup categories are specifying squeezable flexible pouches in place of rigid glass jars, driven by mess-free dispensing and portion control that consumers increasingly expect from breakfast and dessert spread purchases. Converters report flip-top pouch orders rising faster than any other format over the past two years, as brands add inverted-dispensing geometry that keeps product accessible until fully used. Converters lacking squeeze-pouch closure sourcing relationships are losing specification contracts to competitors who invested earlier in precision dispensing component design across most tracked brand accounts. MMA tracks this demand in the snack food packaging market, which it projects to grow at 6.1% a year through 2036.
Market Impact: Adds 9% retail-conversion packaging demand yearly








