Synthetic blue removal pulling phycocyanin into mainstream food
Confectionery, dairy and beverage manufacturers have been removing synthetic blue colours from consumer facing product lines, and phycocyanin is the only natural blue that performs acceptably across most of those applications. Demand grows at 12.3% on that substitution rather than on any nutritional argument for spirulina itself. The constraint is stability rather than supply, since the pigment degrades under heat and light, which keeps it out of processed applications where formulation work has not yet solved the problem. Producers who can document contamination testing and demonstrate shade stability are winning those specifications years before the reformulated product reaches a shelf.
Market Impact: Ingredient demand growing at 9.6%








