Sports Nutrition Brands Scale Protein-Fortified Formulation
Sports nutrition and functional food manufacturers increasingly incorporate skim milk powder as a protein-fortification ingredient across bars, shakes, and powder formulations targeting health-conscious consumers. Fonterra and Arla Foods have both expanded documented protein content testing specifically to serve this demand, since sports nutrition formulation requires more rigorous quality documentation than standard reconstitution-grade powder typically carries. This shift is pulling qualified processors with protein certification away from commodity beverage accounts toward premium sports nutrition contracts that pay substantially more per tonne. That premium has widened as brands commit to multi-year protein-grade sourcing programmes.
Market Impact: Adds 12% to nutraceutical-grade demand








