Tahini and Hummus Growth Pulls Hulled White Sesame Into Retail
Tahini, hummus, and sesame paste are moving from ethnic aisles into mainstream retail, food service, and plant-based food formulations, and demand for hulled white seed is rising. Retail sales of hummus and tahini in Europe and North America have grown at high single-digit rates, and Middle Eastern processors expand capacity. Buyers sign annual supply agreements for hulled seed, and traders invest in hulling and cleaning lines to serve them. Restaurants and cafes add tahini dressings and sauces to menus, and supermarkets stock tahini in main aisles, so retailers report tahini sales growing faster than most other spreads.
Market Impact: Japan imports about 160,000 tonnes yearly








