Brand Owners Rapidly Adopt Certified Packaging-Grade rPET
Major personal care and household brand owners pursuing recycled content compliance and reduced virgin resin dependency exposure are increasingly specifying certified packaging-grade rPET with documented feedstock purity validation, rather than the conventional virgin PET that dominated the category when certified reprocessing capacity was smaller in prior years. This shift commands meaningfully higher unit cost than conventional virgin resin given the added feedstock sourcing and testing involved across most qualified reprocessors tracked. Brand owners report certified recycled orders now outpacing conventional orders across several major packaging categories tracked this cycle, a clear reversal from just a few years earlier. MMA tracks this demand in the recycled PET packaging market, which it projects to grow at 8.6% a year through 2036.
Market Impact: Drives roughly 7% of supply growth








