FMCG Brands Rapidly Adopt Certified Ocean-Bound Packaging
Major personal care and household FMCG brands pursuing consumer sustainability positioning and reduced virgin plastic dependency exposure are increasingly specifying certified ocean-bound plastic packaging with documented chain-of-custody validation, rather than the standard recycled content claims that dominated the category when certified volume was smaller in prior years. This shift commands meaningfully higher unit cost than standard recycled content given the collection network and certification overhead involved across most qualified processors tracked. Brands report certified orders now outpacing uncertified recycled orders across several personal care categories tracked this cycle, a clear reversal from just a few years earlier. Readers tracking this shift may also follow the PCR plastic packaging market, which MMA sizes at USD 23.5 billion in 2025, growing at 8.8% a year.
Market Impact: Drives roughly 8% of supply growth








