Ready-to-Drink (RTD) Beauty Beverage Market Trends 2024
The Global Ready-to-Drink (RTD) Beauty Beverage Market is poised for exponential growth, fueled by the rising trend of “beauty-from-within” products, the demand for natural, clean-label health beverages, and the increasing influence of celebrity endorsements and social media-driven marketing. By 2024, the market is expected to be valued at USD 1.96 billion, with forecasts indicating it will surge to USD 4.43 billion by 2034, recording a CAGR of 8.5% during the forecast period.
RTD beauty beverages are emerging as a game-changer in the health and wellness industry, with products infused with ingredients like collagen, biotin, hyaluronic acid, and vitamins. These beverages cater to consumers looking for healthier alternatives to sugary drinks, supporting skin health, hair growth, nail strength, and overall wellness.
Key Market Trends and Insights in Ready-to-Drink (RTD) Beauty Beverage Market
1. Rising Demand for “Beauty-from-Within” Products
Consumers are embracing a holistic approach to beauty, focusing on products that support beauty from the inside out. RTD beauty beverages are packed with anti-aging, skin-rejuvenating, and collagen-boosting ingredients, offering benefits like improved skin elasticity, hydration, and hair strength. The convenience of a ready-to-consume product further drives demand.
Example:
Nestle’s Vital Proteins introduced collagen-based RTD beauty drinks, which are marketed as solutions for glowing skin, strong hair, and youthful appearance.
2. Clean-Label, Natural, and Sustainable Product Demand
The growing preference for clean-label and organic products is transforming the RTD beauty beverage landscape. Consumers are now prioritizing natural, chemical-free, and minimally processed beverages. This shift is prompting brands to introduce products made from botanical extracts, superfruits, and plant-based collagen.
Example:
Revive Collagen launched a plant-based collagen drink to meet consumer demand for vegan and cruelty-free products, capitalizing on the rise in sustainability-driven consumption.
3. Influence of Celebrity Endorsements and Social Media
With the rise of social media platforms like Instagram and TikTok, beauty influencers and celebrities are playing a key role in popularizing RTD beauty beverages. Endorsements from well-known figures drive brand visibility, increase consumer trust, and generate higher sales.
Example:
Shiseido’s Ampoule Drinks gained widespread traction in Japan and China, fueled by endorsements from beauty influencers and celebrities, significantly boosting sales among beauty-conscious customers.
4. Expansion of E-commerce and Direct-to-Consumer (D2C) Models
The shift toward online shopping and subscription-based models has made it easier for consumers to access RTD beauty beverages. Online platforms provide customers with personalized product recommendations and subscription options for monthly auto-deliveries, offering convenience and affordability.
Example:
Pretty Tasty Tea offers a subscription-based model for ready-to-drink collagen-infused tea, catering to busy customers seeking consistent beauty care solutions.
5. Product Innovation and New Ingredient Launches
The market is witnessing the introduction of innovative ingredients like peptide collagen, marine collagen, and botanical extracts. Companies are launching new product variants and flavors to meet consumer demand for unique taste experiences while targeting specific beauty concerns.
Example:
Tru Beauty Seltzer introduced a range of flavored beauty seltzers enriched with collagen and vitamins, tapping into the growing popularity of functional beverages.
Segment Analysis in Ready-to-Drink (RTD) Beauty Beverage Market
By Product Type for Ready-to-Drink (RTD) Beauty Beverage Market
| Product Type | Market Share (2024) | Growth Drivers |
| Collagen-based Drinks | 40.0% | High demand for collagen to support skin, hair, and joint health |
| Vitamin-infused Beverages | 35.0% | Use of biotin, Vitamin C, and hyaluronic acid for skin and hair health |
| Botanical Extract Beverages | 25.0% | Use of herbal extracts, matcha, and green tea for holistic beauty |
By Application for Ready-to-Drink (RTD) Beauty Beverage Market
| Application | Market Share (2024) | Growth Drivers |
| Skin Health | 40.0% | Use of collagen, hyaluronic acid, and antioxidants for youthful skin |
| Hair & Nail Health | 30.0% | Use of biotin, Vitamin E, and other nutrients for hair and nail growth |
| Anti-Aging | 20.0% | Use of CoQ10 and Vitamin C for wrinkle reduction and skin elasticity |
| General Health & Wellness | 10.0% | Use of holistic wellness ingredients like ashwagandha and matcha |
By Distribution Channel for Ready-to-Drink (RTD) Beauty Beverage Market
| Distribution Channel | Market Share (2024) | Growth Drivers |
| Online Retailers | 45.0% | Rise of e-commerce and D2C subscription-based services |
| Supermarkets/Hypermarkets | 30.0% | Retail availability of bottled RTD beauty drinks |
| Specialty Beauty Stores | 20.0% | Growing demand for premium skincare-focused stores |
| Health and Wellness Stores | 5.0% | Demand for clean-label, health-centric beverages |
Regional Insights for Ready-to-Drink (RTD) Beauty Beverage Market
| Region | CAGR (2024–2034) | Market Trends |
| North America | 8.5% | High demand for collagen beauty drinks and direct-to-consumer subscriptions |
| Europe | 7.9% | Popularity of anti-aging and wrinkle-reducing drinks |
| Asia-Pacific | 8.2% | Rise of the beauty-from-within trend in Japan, South Korea, and China |
| Latin America | 6.8% | Demand for plant-based beauty beverages |
| Middle East & Africa | 6.0% | Interest in clean-label wellness products in the UAE and Saudi Arabia |
Competitive Landscape in Ready-to-Drink (RTD) Beauty Beverage Market
Key Players in Ready-to-Drink (RTD) Beauty Beverage Market :
Frequently Asked Questions (FAQs) for Ready-to-Drink (RTD) Beauty Beverage Market
- What is the size of the Ready-to-Drink Beauty Beverage Market in 2024?
The market is projected to be valued at USD 1.96 billion in 2024. - What is the projected market size by 2034?
The market is expected to reach USD 4.43 billion by 2034. - Which product type holds the largest share?
Collagen-based Drinks are expected to hold the largest share at 40.0%. - Which region has the highest growth rate?
North America is expected to experience the fastest growth, with a CAGR of 8.5%. - Which companies are leading the market?
Nestle, Shiseido, Pretty Tasty Tea, Revive Collagen, and Tru Beauty Seltzer are key players driving market growth.
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