Raw/ Fresh and Frozen Dog Food Market
Raw/ Fresh and Frozen Dog Food Market Demand Forecast 2034
The Raw/ Fresh and Frozen Dog Food Market is projected to experience substantial growth, driven by the rising demand for premium pet nutrition, health-conscious pet owners, and clean-label dog food products. By 2024, the market is expected to be valued at USD 19 billion, with forecasts indicating it will grow to USD 30.31 billion by 2034, expanding at a CAGR of 6% over the forecast period.
The increased emphasis on pet health and wellness, coupled with the growing trend of treating pets as family members, has fueled the demand for high-quality, raw, fresh, and frozen dog food. These products are often considered healthier, fresher, and more natural alternatives to conventional dog food, offering improved digestive health, immune support, and coat health for pets.
Key Market Trends and Insights in Raw/ Fresh and Frozen Dog Food Market
1. Shift Toward Human-Grade, Fresh Dog Food
Consumers are actively seeking high-quality, minimally processed pet food options that mirror human food standards. Human-grade raw and fresh dog food is formulated using whole, fresh ingredients that promote better health outcomes for pets. As a result, many brands are positioning their products as “fresh from the farm” or “made with human-grade ingredients”.
Example:
Petco Health and Wellness Co. launched the WholeHearted Fresh Recipes line of frozen dog food made with human-grade ingredients. This product targets health-conscious pet parents who prefer fresh, minimally processed dog food.
2. Growth in Pet Ownership and Humanization of Pets
The growing number of pet adoptions, especially during the COVID-19 pandemic, has resulted in higher demand for specialty pet food products. Pet owners, especially millennials, view their pets as family members, prompting the need for customized and premium nutrition options like raw, fresh, and frozen dog food.
Example:
The rise of customization options in dog food recipes, such as “choose your own ingredients” options, enables pet parents to tailor their pet’s diet to meet specific health needs, such as digestion support or bone and joint health.
3. Surge in Demand for Grain-Free and Gluten-Free Dog Food
With human food trends driving pet food trends, the rise in grain-free, gluten-free, and allergen-free diets for humans has extended to pet diets as well. Raw and fresh dog food is naturally grain-free, making it a preferred choice for pet parents seeking specialized nutrition for pets with food sensitivities.
Example:
Petzyo, an Australian startup, offers grain-free dog food options with fresh ingredients like kangaroo, salmon, and turkey. Their products are designed to improve digestive health and support active dogs.
4. Technological Advancements in Pet Food Production
Advances in freezing, vacuum-sealing, and cold-pressure processing (HPP) have enabled the production of high-quality frozen dog food that maintains freshness, nutrients, and shelf-life. This has reduced concerns about spoilage, making it easier for pet owners to adopt frozen dog food options.
Example:
JustFoodForDogs uses HPP technology to ensure that its fresh dog food retains nutrients while eliminating harmful pathogens, ensuring safety and quality.
5. Growing Use of E-Commerce and Direct-to-Consumer (D2C) Channels
The rise of online retail and subscription-based services has made it easier for pet parents to access raw, fresh, and frozen dog food products. Brands are using direct-to-consumer (D2C) models and subscription boxes to offer convenience and customization.
Example:
Spot & Tango introduced the concept of “UnKibble”, a fresh, dry dog food option available exclusively via direct-to-consumer subscription. The company offers personalized nutrition plans for pets, driven by data and customer preferences.
Segment Analysis in Raw/ Fresh and Frozen Dog Food Market
By Product Type
| Product Type | Market Share (2024) | Growth Drivers |
| Frozen Dog Food | 45.0% | Use of advanced freezing and vacuum-sealing techniques |
| Raw Dog Food | 35.0% | Use of high-protein, nutrient-dense raw food options |
| Fresh Dog Food | 20.0% | High demand for human-grade, ready-to-eat meals for dogs |
By Application for Raw/ Fresh and Frozen Dog Food Market
| Application | Market Share (2024) | Growth Drivers |
| Digestive Care | 30.0% | Use of natural ingredients to promote healthy digestion |
| Bone & Joint Health | 25.0% | Use of glucosamine, chondroitin, and anti-inflammatory ingredients |
| Weight Management | 20.0% | Low-calorie options for overweight dogs |
| Immune Support | 15.0% | Use of superfoods and antioxidants in fresh and raw foods |
| Others | 10.0% | Includes energy & muscle support and cognitive support |
By Distribution Channel for Raw/ Fresh and Frozen Dog Food Market
| Distribution Channel | Market Share (2024) | Growth Drivers |
| Online Retailers | 40.0% | Direct-to-consumer (D2C) models and subscription box services |
| Pet Specialty Stores | 30.0% | Sales of premium raw, fresh, and frozen dog food |
| Wholesalers/Distributors | 20.0% | Bulk supply to large retail chains and pet stores |
| Pharmacy/Drug Stores | 10.0% | Retail of veterinary-recommended specialized dog food |
Regional Insights for Raw/ Fresh and Frozen Dog Food Market
| Region | CAGR (2024–2034) | Market Trends |
| North America | 6.5% | Demand for personalized pet nutrition and D2C subscription models |
| Europe | 6.2% | Use of clean-label dog food and increased pet adoption |
| Asia-Pacific | 5.8% | Rising disposable income and growing pet ownership |
| Latin America | 5.6% | Expansion of pet food production facilities and pet ownership |
| Middle East & Africa | 5.2% | Emerging market for customized pet nutrition |
Competitive Landscape in Raw/ Fresh and Frozen Dog Food Market
Key Players in Raw/ Fresh and Frozen Dog Food Market:
Frequently Asked Questions (FAQs) for Raw/ Fresh and Frozen Dog Food Market Industry
- What is the size of the Raw/ Fresh and Frozen Dog Food Market in 2024?
The market is projected to be valued at USD 19 billion in 2024. - What is the projected market size by 2034?
The market is expected to reach USD 30.31 billion by 2034. - Which product type holds the largest share?
Frozen Dog Food is expected to hold the largest share at 45.0%. - Which region has the highest growth rate?
North America is expected to experience the fastest growth, with a CAGR of 6.5%. - Which companies are leading the market?
Petco Health, Petzyo, Spot & Tango, Champion Petfoods, and The Honest Kitchen are leading companies driving market growth.
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