Sodium reduction reformulation reaching taste-constrained applications
Voluntary and mandatory sodium targets across the United Kingdom, Argentina, South Africa and several other markets have pushed manufacturers through the easy reformulations and into the difficult ones. Processed meat, cheese and bakery all resist potassium chloride because the metallic note becomes obvious at the inclusion levels required. Potassium citrate takes those applications at several times the cost, which manufacturers accept because the alternative is a product consumers reject. Penetration sits near 8% of reformulation activity and rises as the remaining targets tighten further. Manufacturers accept the cost because the alternative is a product shoppers reject.
Market Impact: Replaces 2 functions in one salt








