Decoration Content Rises As Volume Stays Flat
Unit volume has been essentially static for a decade, and value has grown anyway because the specification per capsule keeps climbing. A premium capsule now routinely carries three decoration processes: embossing, hot foil stamping, and multi-colour printing, where a standard one carried a single printed colour. Metallised multi-ply laminate grows fastest at 5.4% against 3.6% for the market, and matte and soft-touch coated finishes follow at 4.9%. Suppliers who invested in decorating capability rather than forming capacity have taken the value, and the two are entirely separate investments. Forming capacity is widely available and decorating capability is not.
Market Impact: Adds 2 decoration passes per capsule








