EU and US Recycled Content Mandates Reshape Specification
The EU's Packaging and Packaging Waste Regulation and several US state-level recycled content laws increasingly require minimum certified recycled PET percentages in beverage packaging, making reformulation the default rather than a value-engineered option brand owners can defer indefinitely. Brand owners in jurisdictions that have finalized mandate timelines report that recycled content specification now happens automatically during packaging redesign rather than as a late-stage sustainability retrofit. Indorama Ventures and Alpek both report that recycled content compliance, not virgin resin cost, is now the primary factor cited in new packaging supply negotiations, a shift from years of cost-led procurement.
Market Impact: Adds 9pp to regulated brand-owner demand








