Functional Native Starches and Fibres Replace Modified Starches on Labels
Retailers and brands set targets to remove modified starch and other E-numbered thickeners, using functional native starches, citrus fibre, pea fibre, and konjac. Functional native starch holds about 22% of starch value and clean-label fibres grow about 10.4% a year, priced 20% to 80% above modified starch. The trend needs process control and application trials, and it rewards producers with physical modification skill. Food makers review suppliers every season. Batch records protect future sales. Cost control separates leaders from followers. Clear specifications build buyer trust. Small processors feel every price swing. Technical reach compounds over time.
Market Impact: packaged food output grows 3-6% yearly








