Blenderised Whole Food Moves From Tolerated Practice To Category
Families were blending food at home and delivering it through feeding tubes long before any manufacturer offered a commercial product, frequently against clinical advice they chose to ignore. Reported tolerance improvements became too consistent to dismiss, with retching, reflux and gagging falling measurably in many children. Manufacturers responded with sterile whole food formulas carrying proper nutritional specification, and roughly 34% of home-fed children now receive them in some form. The segment grows at 11.4% annually, faster than anything else in the market. Institutional resistance delayed the whole category by several years.
Market Impact: Long-term users exceed 60% of volume








