Protein-Fortified Formulations Drive Category Value Premiumisation
Brands are increasingly launching protein-fortified peanut milk formulations that deliver meaningfully higher protein content per serving than both conventional dairy milk and competing plant-based alternatives like oat or almond milk, targeting fitness-conscious consumers and sports nutrition retail channels specifically. Peanut milk's naturally higher protein content compared with oat or almond milk gives brands a genuine formulation advantage that fortification can amplify without requiring extensive artificial protein isolate addition. Several major brands have introduced dedicated high-protein product lines positioned against both dairy milk and competing plant-based alternatives, and brands with proven fortification capability are winning shelf placement faster.
Market Impact: Adds 9 percent protein-driven volume








