Pet Food Reformulation Pulls Peas Into Premium Recipes
Grain-free and limited-ingredient pet food positioning has made peas a standard carbohydrate and protein carrier across premium dry formulations, and micronised flakes extrude far more predictably than raw pulse does through a twin-screw line. Peas now appear in roughly 34% of premium dry dog food formulations sold across North America and Western Europe, against under 20% only a decade earlier. Pet food pays considerably better than livestock feed and its buyers specify consistency rather than negotiating purely on price, which changes the commercial character of this volume entirely against livestock feed supply.
Market Impact: Expands European pulse area 18%








