Brand Owners Rapidly Deploy Certified Blockchain Traceability Platforms
Major consumer brand owners pursuing chain-of-custody compliance assurance and reduced audit rejection exposure are increasingly deploying certified blockchain traceability platforms with documented data integrity validation, rather than the conventional spreadsheet-based tracking that dominated the category when certified blockchain capacity was smaller in prior years. This shift commands meaningfully higher subscription cost than conventional tracking given the added platform engineering and integration involved across most qualified vendors tracked. Brand owners report certified blockchain deployments now outpacing conventional tracking methods across several major resin categories tracked this cycle, a clear reversal from just a few years earlier. Adjacent demand is captured in the PCR plastic packaging market, which MMA expects to grow from USD 23.5 billion in 2025 to USD 59.4 billion by 2036.
Market Impact: Drives roughly 8% of demand








