Brand Owners Quickly Standardize on Silicone-Free Formats
Brand owners expanding silicone-free investment are increasingly specifying compostable parchment paper with documented non-stick consistency and compostability certification testing, rather than the conventional silicone-treated paper that dominated baking when silicone-free scrutiny was less stringent in prior years. This shift commands meaningfully higher material cost than conventional silicone-treated paper given the enhanced certification requirements involved. Suppliers report silicone-free orders now outpacing silicone-treated orders across several major brand accounts tracked this cycle, a clear reversal from just a few years earlier across the category broadly. This reversal is prompting several mills to rethink their format mix entirely. MMA tracks this demand in the baking paper market, which it projects to grow at 5.8% a year through 2036.
Market Impact: Drives roughly 6% of demand








