Brand Owner Waste Reduction Targets Push Thin-Caliper Adoption
Major consumer packaged goods brands across North America and Western Europe have publicly committed to reducing packaging waste, and release liner caliper has become one of the most direct levers available to meet those commitments, since liners are discarded immediately after label application and represent pure waste from the label converter's perspective. Converters supplying pre-qualified thin-caliper liner to the largest label printers are securing multi-year preferred supply positions as brand owners push waste reduction targets down through their full supply chain, including liner specification most consumers never directly see or handle.
Market Impact: Adds 77% capacity utilization press








