Premium base products absorb the organic increment far better
Organic certification adds a percentage to input cost, which becomes a large absolute sum on a cheap product and a modest one on an expensive product already selling well above commodity pricing. Small-batch hot sauces, speciality Asian sauces and artisan condiments therefore convert to organic far more readily than mainstream ketchup does, and hot sauces grow at 11.4% against a category rate of 7.6%. Commercially this means organic growth follows premiumisation rather than leading it, and brands seeking organic volume should be looking at where premium condiment categories are already forming.
Market Impact: Chinese demand compounds at 10.8%








