Brand Reformulation Moves Tonnage In Blocks Rather Than Curves
A single decision to convert an established beverage or confectionery product to certified organic sweetener absorbs more tonnage than a mill produces in a year, which makes demand in this market genuinely lumpy rather than smoothly growing. Suppliers plan capacity around individual customer decisions rather than around market forecasts. Roughly 57% of value now moves through ingredient supply, and once qualified into a formulation the volume repeats annually. Losing one of those accounts hurts far more than winning a retail listing helps. Winning one account can double a mill's certified programme.
Market Impact: Only 38 mills segregate properly








