Oat and Pea Protein Bases Deliver Dairy-Like Creaminess in Tubs
Oat and pea protein bases give non-dairy ice cream body and mild flavor that earlier soy and coconut bases lacked, and blind tests now put leading oat tubs within 10% to 15% of dairy premium scores on creaminess. Oat-based tubs price at $6 to $9 a pint and earn gross margins of 28% to 38%. The trend needs enzyme treatment and fat system skill, and it rewards makers with oat supply and texture expertise. Distribution reach compounds over time. Buyers reward consistency over novelty. Retail contracts decide renewal. Supply reliability decides brand rankings.
Market Impact: flexitarians make up 42% of buyers








