Encapsulated Iron Adoption Accelerates Across Fortification Programmes
Government and commercial food fortification programmes are increasingly specifying encapsulated iron compounds, such as microencapsulated ferrous fumarate, over conventional ferrous sulfate, since encapsulation masks the metallic taste and prevents the oxidative reactions that discolor fortified rice, flour, and salt during storage and cooking. India's national rice fortification programme, among the largest government nutrition initiatives globally, has driven substantial demand for encapsulated iron premixes specifically engineered to withstand rice milling and cooking processes without releasing detectable metallic flavor. Suppliers with proven, field-tested encapsulation technology are winning tenders faster than those offering conventional unencapsulated iron still common in smaller regional programmes.
Market Impact: Adds 5 percent volume from mandates








