Sustainability Regulation Drives Flexible Pouch Substitution
Tightening plastic waste reduction commitments, increasingly codified through formal brand sustainability pledges at major infant nutrition companies, are pushing dairy processors to replace conventional metal cans with flexible pouches and recyclable mono-material formats as a routine packaging requirement rather than an optional consideration. This shift is converting what was once a premium sustainability choice into an increasingly mainstream procurement category at leading infant formula brands pursuing formal plastic waste reduction targets. Converters still selling exclusively conventional metal can technology risk losing brand contracts to competitors already offering validated flexible pouch alternatives at comparable barrier performance.
Market Impact: Adds 2.6 billion packaging units annually








