Salinity tolerance becomes the region's decisive product claim
Irrigation water across much of the Middle East and North Africa runs near 3 decisiemens per metre and rising, as aquifers deplete, desalinated supply carries residual salts and drainage returns concentrate what remains. Salt stress limits yield through osmotic effect and ion toxicity together, and biostimulants improving root architecture, osmolyte accumulation and ion exclusion address it measurably rather than generally. That gives a manufacturer something specific to demonstrate in a trial rather than a vague claim about plant health. It is the clearest argument available here, and remarkably few products are positioned around it.
Market Impact: Drives 14.2% Saudi growth








