Dissolution Speed Delivers Sodium Cuts Reformulation Cannot Match
Grinding salt below fifteen microns makes it dissolve on the tongue almost instantly, and the brain registers that speed as saltiness rather than registering the quantity present. A snack manufacturer can cut sodium by roughly 21% with no consumer perceiving any difference, which is a considerably better outcome than reformulating a recipe and hoping. Topical application delivers the effect most strongly because surface salt touches the tongue directly rather than dissolving alongside everything else in a matrix. Reformulating a recipe changes the product; grinding the salt finer does not. That distinction matters commercially.
Market Impact: Targets drive 62% of conversions








