Brand Protection Microprinting Expands Beyond Currency Applications
Consumer product companies across pharmaceutical, luxury goods, and electronics categories increasingly adopt microprinting security features originally developed for currency and passport protection, applying the same anti-counterfeiting technology to packaging and product authentication at meaningfully increased scale and volume. This expansion reflects mounting counterfeit goods losses that consumer brands can no longer absorb without meaningful action, particularly as online marketplace counterfeiting has grown considerably in recent years across most product categories. Brand protection applications now generate roughly 31% of total industry revenue, up meaningfully from a smaller base just a few years earlier when currency applications dominated almost entirely.
Market Impact: Currency printing holds 48% market share








