Pet Food Premiumization Expands Barrier Film Specification
Pet food brand owners are increasingly specifying enhanced barrier metalized film for premium pet food packaging, since extended shelf-life expectations and ingredient freshness concerns now shape film procurement decisions as directly as cost once did on their own. Roughly 18 percent of new pet food packaging specifications since 2023 call for enhanced barrier metalized film grades, reflecting growing brand recognition that barrier performance increasingly determines which producers win long-term supply agreements currently most regional markets served consistently this year nationwide across every major account tracked in this analysis today broadly overall industry wide currently most.
Market Impact: Packaging volume grew 6% in 2024








