Shot Brands Shift From Plain Juice to Standardised Bases
Wellness shot brands now specify hesperidin and eriocitrin levels rather than plain lemon juice, using standardised extracts that deliver 50 to 250 milligrams of flavonoids per 60 millilitre shot. Standardised bases price 60% to 150% above plain concentrate and earn gross margins of 38% to 52%. Retailers ask for analytical certificates and origin proof, and brands use them to defend labels. The trend needs laboratories and batch traceability, and it rewards suppliers with standardised extraction, Mediterranean sourcing, and technical support for formulators and regulatory teams. Margins follow peel discipline. Brand teams review suppliers every season.
Market Impact: wellness shot volumes grow 8-12% yearly








