Producer exits inverted the pricing dynamic entirely
Some 61% of manufacturers have left this category since its peak, withdrawing on volume decline without examining what withdrawal would do to price. The demand that remains cannot substitute, because the alternative to a failed ballast is a luminaire replacement costing many times more, so tightening supply meets inelastic demand and average selling price has risen for five consecutive years. Survivors are earning better gross margins than anybody earned when the market was several times larger. It is the classic terminal industry pattern and remarkably few boards recognise it while it is happening.
Market Impact: Costs 1 fortieth of a luminaire








