Filtered Lactose-Free Protein Milks and Shakes Move Into Mainstream Grocery
Ultrafiltration removes lactose and concentrates protein, producing lactose-free milks with 13 to 20 grams of protein per serving and shelf life of 60 to 90 days, sold at premiums of 40% to 80% over regular milk. Filtered protein milks now hold about 12% of United States lactose-free sales. Protein drink prices $4 to $6 a litre and earns gross margins of 30% to 40%. The trend needs filtration capacity and cold chain, and rewards dairies with scale. Cost control separates leaders from followers. Clear labelling builds buyer trust. Small dairies feel every price swing.
Market Impact: 65% of adults digest lactose poorly








