Formulators Push for Documented Gluten Content Standards
Health-food brands replacing standard flour programs under mounting digestibility verification pressure are increasingly specifying producers with documented gluten-content certification standing over legacy equivalents in vendor selection decisions across most major premium-focused programs. Jovial and Anson Mills have both expanded certified milling-testing capacity over the past two years to serve this growing procurement demand. At least a dozen major brands have qualified new certified gluten-content partnerships since 2023, and producers report this shift is meaningfully expanding addressable procurement demand across multiple program categories, with several additional brands evaluating comparable programs soon internationally.
Market Impact: Sustains 5%+ deployment-linked growth yearly








