Sustainable Water Packaging Alternatives Expand Bag Specification
Consumer and institutional water brands are increasingly specifying flexible liquid bags as sustainable alternatives to rigid plastic bottles, since plastic reduction initiatives and environmental positioning requirements now shape packaging procurement decisions as directly as cost once did on its own across expanding sustainable packaging categories. Roughly 18 percent of new water packaging specifications since 2023 call for certified flexible bag alternatives, reflecting growing brand recognition that sustainable formats increasingly determine which converters win long-term water brand supply agreements. Plastic reduction momentum across additional developed consumer markets is compounding this specification shift.
Market Impact: Procurement grew 9% in 2024








