Supplement and Beverage Brands Adopt Andean and Amazonian Superfruit Powders
Supplement, sports nutrition and premium beverage brands add acai, camu camu, lucuma and acerola powders to blends, sachets and drinks for antioxidant and vitamin claims. Superfruit and Native Andean and Amazonian Fruit grows about 12.6% a year, and gross margins run 34% to 44%. The trend needs heavy metal testing, pesticide residue control and audited plants, and it rewards processors with organic and BRCGS certificates, while sourcing from remote regions adds supply risk, and new brand qualifications take six to nine months. Brands that document farm origin and test results every quarter win the premium positions.
Market Impact: 9-14 kg fruit yields 1 kg








