Caterers Expanding Dedicated Buy-on-Board Retail Programs
Major Indian inflight caterers have expanded dedicated buy-on-board retail programs in the past two years, moving the category beyond conventional fixed-tray service into purpose-built ancillary revenue merchandising. This shift follows several years of accumulating evidence that buy-on-board retail generates meaningfully higher margin per passenger than complimentary economy meal service across most low-cost carrier route networks. Multiple caterers have expanded buy-on-board product lines within the past two years, extending beyond snacks into broader premium meal box and merchandise categories as well. Regulatory frameworks continue supporting this expansion actively. Product design teams continue refining menu options accordingly.
Market Impact: Lifts route network demand by 13%








