Alcohol-Free Aroma Restoration Becomes The Growth Application
Dealcoholisation strips hop aroma along with the ethanol and leaves beer tasting thin and faintly of wort, which every brewer producing alcohol-free at scale has to address somehow. Adding hopped malt extract back after processing restores body and hop character in a single addition rather than requiring separate malt and hop steps. Roughly 34% of category volume now goes to that application, and brewers have found it considerably more practical than reformulating the base beer entirely. The aroma problem is physical rather than a formulation error, so improved dealcoholisation does not solve it.
Market Impact: Alcohol-free grows at 5.4% annually








