Retailers Mandate Friction Film Over Stretch Wrap
Major retailers increasingly mandate friction-engineered interleaving film for palletized shipments, a requirement that has converted packaging specification from a shipper's discretionary choice into a binding vendor compliance standard across large retail supply chains. This shift addresses a genuine damage problem, since stretch-wrap-only pallets suffer meaningfully higher load-shift incident rates during multi-stop freight transport than friction-stabilized loads typically experience. Several manufacturers have expanded friction film marketing toward large retail vendor networks with published damage-reduction data, positioning documented load stability as the category's clearest growth driver heading into the next several years of adoption.
Market Impact: Adds 18% share via freight growth








